(webinar) Optimizing the Software Product Quality through Ethnographic Futures Research
Overview
Date: 09/30/2010
Time: 12:00 am - 01:00 pm
Description
Software companies have great incentives to gain a competitive edge by improving their software practices and processes. Improving processes and practices is tricky at best. Experience has shown that the desired benefits of improvement initiatives are not seen or rarely last. Improvement initiatives are regarded by developers and QA as the fad de jour.
It doesn’t need to be that way.
The Ethnographic Futures Research (EFR) methodology identifies opportunities for strategic transformation and eliminates the reasons improvement initiatives fail. It excels at identifying transformative ideas, creating a shared vision and forging consensus by using ethnography to set realistic goals and create a strategy to achieve those goals.